Theory of Change

Get to know the Viva Futura theory of change. Learn about our audience, change vision, outcomes and long term impact.

Our Audience: Changemakers

Viva Futura drives change through information. Our main audience are changemakers. We divide them in two groups:

Direct: Community Organizers, Youth leaders, Health Educators, Digital Activists, Human Rights Organizations.

Indirect: Social Scientists, Politicians, Journalists, People seeking abortion information

Change Vision

By providing trusted information, accessible resources and practical tools, Viva Futura sparks meaningful dialogue among changemakers and communities to dismantle misinformation, reclaim autonomy, and advance reproductive justice as foundation for lasting gender equity and well-being.

Power through Information

We translate and share knowledge & data and provide trusted resources & information about Sexual Health and Rights in accessible formats.
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We create knowledge & confidence for informed decisions

Transforming social norms & narratives

We challenge misinformation & stigma with evidence-based narratives and use creative media to engage people with factual information. We also develop sources to improve changemakers skills on new narratives about reproductive justice.
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We shift narratives that encourage openness & reflection

Building hope through community & advocacy

We train changemakers (activists, community leaders, and health professionals) with workshops, guides, and narrative toolkits. We also foster peer-to-peer networks & global exchanges, launch dialogue-based campaigns in communities & digital spaces and engage policymakers & institutions in advocacy.
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We build stronger, connected communities influencing change

Immediate Outcomes

  • Activists have better skills and confidence to use data-based and source-based narratives

  • Public discourse increasingly reflects positive abortion narratives

  • More informed conversations about reproductive justice

  • Stronger, interconnected ecosystems of changemakers

  • Drive social and political attention towards SHR

Long Term Impact

With trusted information, tools, and inclusive dialogue, changemakers help communities reclaim bodily autonomy—advancing reproductive justice, gender equity, and lasting well-being.

Reproductive justice is achieved as changemakers use trusted information and collective tools to reclaim bodily autonomy, laying the foundation for gender equity and lasting well-being.

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